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Career Path: Digital Marketing – Beginners

3 Months
Learn the basic concepts of Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Channels
  • Website Basics
  • Content Marketing
  • Introduction to SEO
  • On-Page and Off-Page SEO
  • Introduction to Social Media Marketing
  • Creating a Social Media Strategy
  • Paid Advertising (PPC) & Google Ads
  • Facebook Ads
Analytics and Reporting
  • Understanding Digital Marketing Metrics
  • Creating Reports
Assessment & Certification:
  • Weekly Quizzes: To assess knowledge retention.
  • Practical Assignments: Blog writing, social media campaign creation, Google Ads setup.
  • Final Project: Develop a complete digital marketing strategy for a business/brand.
  • Certification: Upon successful completion of the course and final project.

  • Career Path: Digital Marketing – Intermediate

    6 months
    Advanced SEO & Technical SEO
    • Advanced SEO Strategies
    • Technical SEO
    • Keywords Analysis
    • SEO Tools Mastery
    • Competitor Analysis
    • Google Analytics & Google Search Console
    Advanced Content Marketing & Copywriting
    • Website Content Strategy Development
    • Advanced Copywriting Techniques
    • Content Distribution & Amplification
    Social Media Marketing & Influencer Marketing
    • Advanced Social Media Strategies
    • Paid Social Media Advertising
    • Influencer Marketing
    Paid Advertising (PPC) & Google Ads Mastery
    • Google Ads Advanced Campaigns
    • Display & Video Advertising
    • Other PPC Platforms
    Email Marketing Automation & CRM Integration
    • Advanced Email Marketing Techniques
    • Email Marketing Automation
    Conversion Rate Optimization (CRO) & Analytics Mastery
    • Conversion Rate Optimization (CRO)
    • Advanced Analytics and Reporting
    • E-commerce & Digital Marketing
    Final Project & Certification:
    • Capstone Project
    • Weekly Quizzes & Practical Assignments
    • Final Assessment
    • Certification

  • Career Path: Digital Marketing – Advanced

    12 months
    Introduction & Advanced SEO
    • Digital Marketing Ecosystem Overview
    • Advanced SEO Techniques
    • SEO Tools Mastery
    • Keywords Analysis
    • Competitor Analysis
    • Google My Business
    • Google Analytics & Google Search Console
    Content Marketing & Copywriting for Conversions
    • Website Content Strategy Development
    • Advanced Copywriting for Conversions
    Social Media Marketing & Influencer Strategies
    • Advanced Social Media Strategy
    • Social Media Ads
    • Influencer Marketing
    Paid Advertising (PPC) & Conversion Optimization
    • PPC Advertising Mastery
    • Conversion Rate Optimization (CRO)
    Email Marketing Automation & CRM
    • Email Marketing Strategy
    • Email Automation
    Analytics, Data-Driven Marketing & Attribution
    • Digital Marketing Analytics
    • Attribution Models
    • Data-Driven Marketing
    E-Commerce Marketing & Growth Hacking
    • E-Commerce Digital Marketing Strategies
    • Growth Hacking Techniques
    Digital Marketing Strategy & Career Preparation
    • Building a Full Digital Marketing Strategy
    • Personal Branding & Career Growth
    Capstone Project:
    • Final Project: Develop a comprehensive digital marketing strategy for a real business or personal project.
    • Implement SEO, PPC, content marketing, social media, email marketing, and CRO strategies.
    • Present campaign results with analytics, ROI calculations, and optimization plans.
    Assessment & Certification:
    • Monthly Quizzes: To reinforce learning and track progress.
    • Practical Assignments: Real-world projects across SEO, PPC, content creation, email campaigns, and social media ads.
    • Final Presentation: A detailed report and presentation of the capstone project.
    • Certification: Upon successful completion of the course and final project, a certificate will be awarded.